It’s still very important to make your emails look great on Outlook. It still commands a healthy average 5%* of the market particularly in corporate environments. This engine, originally designed for word processing, has limitations in interpreting modern HTML and CSS techniques commonly used in email design.Īlthough Outlook is no longer the powerhouse it was once in terms of email client market share, usurped in recent years by Apple/iOS Mail and Gmail. The desktop versions of Outlook, especially those predating Outlook 2013, employ the Word rendering engine instead of a dedicated HTML rendering engine. Outlook CSS support isn’t great and here’s why… One of the main issues with Outlook is its inconsistent rendering across different versions. To undertake the rite of passage that is creating emails that still look great in Outlook it’s important for us to understand why Outlook can be such a thorn in our side. Why Outlook emails don’t always display as expected Join us as we delve into the intricacies, share insights, and equip ourselves with the tools necessary to conquer the challenges presented by Outlook. Sure, it may throw us a curveball now and then, but isn’t that what makes life exciting? It’s a playground where a perfectly aligned button becomes a badge of honor, and a table that refuses to cooperate transforms into a testament of our problem-solving skills. However, it doesn’t all have to be negative! Although Outlook stirs these deep emotions in us, it’s like that one friend we all have that you know is going to turn up 45 minutes later than expected, it may be incredibly frustrating but it’s also reliably frustrating.Ĭoding emails that look great on Outlook is a rite of passage for all email developers, Outlook pushes us to think outside the box to create beautiful emails that withstand its quirks. No matter how many Outlook coding guides you read, there’s always something to throw a wrench in the gears. Mention Outlook to an email developer and you’ll be met with rolling eyes and perhaps a few expletives. Often referred to as the problem child of the email world, Outlook has been the cause of many frustrations, missed deadlines, and headaches for email developers, designers, and marketers around the world. If you’ve spent any time in the email world you’re probably aware of Outlook’s reputation.
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